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At Super Bowl, Taco Bell Wins With Hispanics
Votes are in: among US Hispanics, the big winner on Sunday night was Taco Bell. According to a poll conducted by YaSabe.com, Taco Bell’s ‘Viva Young’ spot that aired during the second quarter of the...
View ArticleDebunking the Myths: 3 Misconceptions of the Hispanic Consumer (article by...
Despite obvious growth in buying power, however, marketers continue to remain hesitant, maintaining a shortsighted approach and sticking to outdated, conventional efforts when it comes to reaching...
View ArticleA conversation with BIAKelsey about YaSabe and Local Search for US Hispanics
A few days ago, Michael Boland of BIAKelsey interviewed me to discuss the US Hispanic marketplace in local and mobile search, and what we have been doing at YaSabe to reach consumers and the...
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YaSabe Launches Autos for Hispanics to Buy and Sell Cars Online (Press release)
Herndon, VA (PRWEB) October 01, 2013, YaSabe, the leading local and mobile search destination catering to U.S. Hispanics, today launched Autos, the first bilingual automotive classifieds advertising...
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